Max B - Brand Imagery
MissingSinceThursday is a brand based out of Harlem, NY. I chose to research brand imagery as it is something I am pursuing myself and I find this brand very inspiring. Taking inspiration from crust/patched jeans but adding their own twist, MST has been able to get the punk vibe into the fashion world. They're imagery consists of flashy images and unorthodox models and promotion. Relying on shock factor is something MST has done very well, collaborating with their close friends City Morgue in many music videos. I own the shit to the left, and I can say it is the best quality shirt I have ever purchased. Mixing high fashion elements/brands such as Rick Owens into their shoots, they have peaked my interest since I first found them in high-school.
